Audemars Piguet has quietly become one of the safest names in the luxury watch market. While plenty of brands shed a chunk of their value the moment they leave the boutique, a well-chosen AP often does the opposite. For collectors and sellers alike, knowing which references hold their money is genuinely useful.

Here’s a look at the models that tend to command the strongest resale prices and why.

Looking to Sell Your AP Watch?

If you already own an Audemars Piguet and you’re weighing up your options, the good news is that values are holding firm. Knowing where your reference sits in the market puts you in a strong position, and a trusted dealer can turn that into a fair, fast sale when you’re ready to sell an AP watch in London.

Why Audemars Piguet Holds Its Value

Two things drive AP’s resale strength: scarcity and the Royal Oak. The brand makes a relatively small number of watches each year, and demand consistently outstrips supply for its most wanted pieces. Boutique waiting lists for the headline steel models stretch on for years, which pushes buyers towards the secondary market and keeps used prices firm. Add the cultural weight of Gérald Genta’s Royal Oak design, and you have a recipe for watches that frequently trade above retail rather than below it.

The Royal Oak “Jumbo” 15202

If there’s a blue-chip AP, this is it. The discontinued 15202ST, the steel “Jumbo” with its 39mm case and ultra-thin movement, has long sold for a significant premium over its original list price. Production ended in 2022, which only sharpened collector appetite. Clean examples with boxes and papers remain among the most sought-after watches on the secondary market.

Royal Oak 15500 and 15510

The current-generation 41mm Royal Oak in steel is the model most buyers picture when they think “Royal Oak.” Blue and black dials remain the most sought-after choices, with well-maintained examples continuing to attract strong demand, particularly references that are difficult to obtain through authorised retailers. Because so many people want one and so few are released each year, resale values have stayed strong even as the wider watch market has cooled.

Royal Oak Offshore

Bolder and bigger than the standard Royal Oak, the Offshore has a loyal following of its own. Certain limited editions and collaborations have appreciated sharply, while the core models hold their value comfortably. Condition and rarity can have a significant impact on value.

Royal Oak Chronograph

The 41mm Royal Oak Chronograph is one of the brand’s most versatile sellers. It pairs everyday wearability with real collector interest, and steady demand has kept resale figures healthy across most dial variants.

Precious Metals and Complications

At the top end of the range are rose gold and white gold Royal Oaks, along with highly complicated models such as perpetual calendars and tourbillons. They appeal to a smaller pool of buyers but can fetch substantial sums when the right reference meets the right collector.

What Determines Your AP’s Value?

Before bringing a watch to market, keep in mind that the overall condition and presentation package will dictate the final transaction figure.

• Box and Papers: A complete set can add thousands compared to a “naked” watch sold on its own.
• The Unpolished Premium: Collectors prize sharp, crisp case chamfers and the distinct factory satin brushwork. Over-polishing can round these edges and hurt the value.
• Dial Colour: Boutique-exclusive colours, particularly Bleu Nuit Nuage 50 (the traditional dark blue), carry a notable market premium over white or silver variants.

Where to Sell Your AP Watch / How to Sell an AP Watch in London?

Considering selling a watch from your collection? If you’ve been searching for the best way to sell an AP Watch in London, Trade Watches UK can help. We buy, sell, and source luxury timepieces from our base at One Canada Square, Canary Wharf, and our established network of clients means we can offer genuinely competitive prices when you sell your AP watch. Get in touch for a no-obligation valuation, and we’ll take care of the rest.

Frequently Asked Questions

Do Audemars Piguet watches hold their value?

Yes. AP is among the strongest performers in the luxury market, with many Royal Oak references selling at or above retail due to strict factory production limits.

Which AP model has the best resale value?

The discontinued steel Royal Oak “Jumbo” 15202 is widely regarded as one of the strongest performers, often trading well above its original retail price.

Do boxes and paperwork affect my AP’s value?

Significantly. A full set with the original box, warranty card, and paperwork can add thousands to the final payout compared with a watch sold alone.

How do I sell my AP watch in London?

Contact Trade Watches UK for a free valuation. We are based at Canary Wharf and offer secure, competitive, market-driven prices with immediate payment settlement.

Will polishing my AP reduce its value?

It can. Collectors heavily prize sharp, unpolished cases, so it is usually best to leave the watch exactly as it is before an appraisal.